Sarah Burgess
Product & Community Builder
I build products and the communities around them — from enterprise growth to neighbourhood build sessions. A storyteller at heart, helping women in tech find their voice.
Get in touchJetBrains
Small Improvements
Customer.io
TradeLink
Bringing people together.
Lenny's Newsletter meetups for 50–70 product people, hackathons, and women-only build sessions in Berlin. Different gatherings, the same goal: connection and the confidence to create.
A storyteller at heart.
I build growth loops, not funnels — connecting what people need with a reason to return and something worth sharing. Storytelling is part of that work: understanding people, making a product's value clear, and helping teams tell the same story.
As Lovable Ambassador City Lead and Lenny's Newsletter Berlin superhost, I bring product people together through meetups and build sessions. I care deeply about helping women find their voice and supporting other women in tech.
Beyond product, I've worked as a film producer and theater director. On stage, on film or in a product, it's the same craft: telling stories that move people.
- 50k
- Monthly active users scaled
- +250%
- Product-led sales conversion
- 3,000+
- Community members grown
What I focus on
Onboarding that delivers value.
I focus on the space between signing up and getting real value. Across B2B and B2C products, I help people reach the activation milestones that make a product click.
B2B & B2C · Onboarding & activation
- Sign upIntentStep 1
- OnboardingFirst stepsStep 2
- First valueAha momentStep 3
- ActivationMilestone reachedStep 4
- GrowthHabit & sharingStep 5
Early activation
Understand what people came to do, then shape an onboarding journey that helps them take that first meaningful step.
Value, sooner
Bring the product’s value into the experience early — less friction, less waiting, and a first win that matters to the person using it.
Activation milestones
Define the actions that signal people are getting real value, and use those milestones to guide and measure onboarding.
What I've built.
Independent products I've designed and shipped with Lovable — customer insight, neighbourhood connection, and interview prep with a twist.
The product decision
Keep the experience in the browser and the photos on the participant's device.
The friction
Neighbourhood events deserve a photobooth without the hardware or the data worries.
What it does
Strike a pose in the browser, download your prints, and keep photos on your own device.
Working together.
“She's the kind of leader who makes you better at your job while enjoying it more.”
Dietrich Lichi-Haasz
Senior Product Manager · reported to Sarah at TradeLink
“She has a rare ability to think strategically—always keeping the big picture in mind while still paying attention to the details that make a real impact.”
Lindsay Sanders
Head of Customer Success · reported to Sarah
“What stood out was how she quickly translated customer insights into clear direction and momentum.”
Niels van Beek
Product Designer · reported to Sarah at TradeLink
“She encouraged me to speak up and helped me grow more confident, not just as an engineer, but also as a woman in tech.”
Aina Pérez Serra
Full Stack Developer
“She was the voice of our customers.”
Gabriel Lovato
Staff Product Designer
“Sarah is able to understand complex problems quickly and also translate this information between engineering and other teams so that it is easy to understand for each audience.”
Jan Varwig
Engineering Manager
